Our resident gadget fanboy (me) took out to the hills to create an immersive 360 experience up in the mountains. If you have a good cardboard give this a watch and let us know what you think!
In January this year, I received an email from Ben Gerrish from www.hddn.co.uk asking if I’d like to join a group of creators in making something for an event. As creatives, we thrive on a brief and a deadline and that is exactly what Ben proposed to us…
We’re going to host 40 people (turned out to be a lot more due to demand!) at the Cactus Creative studio in Kendal* and I want you to create something, a video, some photos, or anything really, based on the idea of “One more brew” and how you get through the winter months on your bike. You have just over a month…
What?! Not a chance. There’s no way that 10 people can pull together ideas and produce content in that shorter period of time… was my initial thought… turns out I was wrong. Not only had Ben managed to get the venue sorted in such a short time, he also had time to get some custom bottles of beer made up at the local brewery, and make his own entry… (although he did mention that his entry was cutting it a little fine when the render only finished in the early hours the day before). Everyone else had also pulled out all the stops and managed to hit the deadline and produce some fantastic video edits despite the usualy thrashing wind and rain that is ever present in the Lake District! Well done everyone!
The doors opened and everyone started to arrive, eager to see what the creators had put together. Brews ready, Ben set to the stage to introduce the first piece of the evening which was a video and the atmosphere was great, lights out and roll the film. Everyone cheered and applauded each piece of work that came on, and you could tell that despite the shortened time frame, they were still giving it their all and it had paid off fantastically.
The problem with doing your own passion projects like this is that you never get it done because there is always something more important, but when you’ve been selected as part of a small group, and given a deadline, it all becomes very real and you don’t want to let them down. This was Ben’s intention, put the pressure on, and force the creatives to produce something that was worthy of showing, something that they would be proud of.
The featured pieces of work ranged from comedy videos featuring the standard Lake District soggy trails, to photo slideshows that really showed the effort that went in, and finally there was some incredible screen prints by Katie Edwards featured along the wall in the studio.
Needless to say the night was a massive success and I think the people that attended the social event got just as much out of it as the folk that created the content shown. There is going to be a summer edition in 6 months and I cannot wait to see what happens with it. It’s the thing that has been missing from the lakes, or possibly even the bike scene in general for a long time. The bike night at Kendal Mountain Film Festival, which I believe was the inspiration for this event, draws a great crowd and also sells out quickly, but Ben just wanted to make happen more often!
I’m working on the idea for my pitch to get into the summer edition, so fingers crossed I can actually meet the deadline this time!
Make sure you get your summer ticket early, because this winter one sold out in days… twice (increased capacity).
See you there!
You can view all the entries here on the One More Brew cinema page: onemorebrew.co.uk/winter-episode-1
* One of the coolest studios I’ve been to, in an old carpet factory with custom tables and features, all perfectly finished off with a token fat bike as the “shop bike” for the staff.
As a little aside, we decided to sponsor the event by helping create a website that will be the One More Brew home, we chose to sponsor it because when you chat to Ben (and many of the others involved) you can see that there is a passion there to promote the scene and help to get everybody fired up, all on a very selfless level. He was donating all profits to the mountain rescue. So if you want to show your support head over to the One More Brew page and give it a like, and give HDDN media a like too.
Let’s set the scene, I’m 30, I have 2 kids, a dog, mortgage, wife, pension plans, insurance, self employed, etc etc… so you can imagine that time is a little limited these days along with me being a little tighter on opening my wallet*. I’ve started to look for cheaper alternatives to mountain biking and snowboarding etc, because let’s face it, they are money pits.
I’ve started running.
I never thought I’d say that, it kind of deserves it’s own line. I feel a little bit like a sell out, because I come from a background of doing anything for the thrill of it all, abusing road cyclists because of how dull it is etc, so running doesn’t seem like the adrenaline hunters sport of choice. I must admit, the first couple of years have been hard, but I’m at a point now where I can cover enough distance and at a pace where I feel like I can improve each time I go out, I’m almost enjoying it.
The thought of getting the bike out, driving somewhere, getting ready and setting off, was becoming less and less appealing. Which in turn means that the people you see on a regular basis changes, which sucks. I miss my old riding buddies, because whenever they get a spare moment they go riding, running doesn’t appeal.
I thought to myself, “if you don’t get out of this rut, you might as well sell your bike, it’s taking up valuable toilet space!” **
…I can’t sell my bike, it’s part of who I am. It’s why I know the people I know, I like the identity that comes with having a mountain bike… it might be old school 26″ (or as I might start calling it… “the fun size”), but I still want to call myself a mountain biker!
Get out and ride then you idiot!
“Hey, you riding on Sunday? Can I jump in?”
Easy as that, my next mornings adventure was planned… “a quick 2 hour ride and back for lunch” easy.
Nothing is easy in the Lake District… I’ve still not learnt my lesson. We climbed for what seemed like forever, then forever again. However I noticed a couple of things during those elongated periods of time… I was still pedalling the majority of the climb… I didn’t do that when I was out on my bike regularly. Winner. My running phase is paying off!
The next thing I noticed is that it was just like old times out with the boys and their bikes… fair enough their bikes were a bit shinier and fresher than mine, but the fun machine still had life left in it…
We got to the top and took some obligatory photos, then descended, and oh boy, did I realise what I’ve been missing! To be out in the middle of nowhere ripping down a trail I’ve never been down before with a big old scree slope to my right and gauze bushes to my left, stunning views and awesome friends.
You never forget how to ride a bike, but I think, that sometimes we do forget what it means to go for a good ride out. 2017 is going to be home to some more adventures on my steely wheeled friend for sure!
Go out and ride.
Stop making excuses!
*I’m from Yorkshire, so it was never that easy to pry open anyway.
**My man cave is my downstairs toilet…
Here’s a few snaps from my new mirrorless camera (Sony a6300).
Nothing gets your heart pumping and face smiling like a good ride out on the mountain bike, but just imagine how it must feel for Martyn Ashton to overcome one of the worst possible injuries and to get back out on his back with his mates. Of course it won’t be the same as before, but he will touch so many more people’s lives by not giving up, even though he has every right to sit at home and feel sorry for him.
This is well and truly a passion beyond reason, and thanks to Martyn and his buddies for putting this together!
This is going to be incredible! So many crashes! You have to watch the trailer…and if you don’t get excited for the full thing…you can’t be human!*
*I am a Nitro Circus fanboy…that gang can do no wrong!
Just watching this got my heart rate up, I can’t imagine what Dan Atherton feels like at the end of this in terms of arm pump etc. This is downhilling to an extremely high level, I look forward to seeing some more from all of this RedBull Hardline series. The trail itself must have taken an age to build, and credit to the builders, it looks immense. I’ve see a few clips of folk not quite making the gaps / over shooting the gaps…and it does not look forgiving. Keep up the good work RedBull and the Atherton family!
4 minutes of insanely intense downhill riding…make sure you watch it in HD!
This pretty much sums up the term “Eating dirt”. A massive overshoot at the Redbull Rampage turns into an unrecoverable crash, which scorpions McGarry out the front door and straight into the floor face first. The most amazing part of this is that he was still in the finals competing after this crash in the run up to it!
Passion beyond reason.
Ball’s of steel.